At the next HUG on Tuesday 12th February, you'll hear from Josh Baldwin (Inbound Manager at Noisy Little Monkey) who will teach you how to create an inbound content strategy from scratch.
This presentation has been created to help you attract more visitors to your website and convert them into valuable leads for your sales team. You'll leave the HUG knowing the step-by-step process you need to follow in order to create a content strategy for your business.
About the different types of content you should produce in order to attract the right customers
Why you should create buyer personas and how to create personas for your business
How Search Term Research can help you identify topics for your content which your target audience will actually want to engage with
How to set KPIs for your content strategy and how to measure your performance against those KPIs
You'll leave with a notepad full of tips and ideas on how to get more people engaged with your brand. This is a do not miss talk if you're after practical ideas which you can apply to your own marketing.
6pm | Doors open
Drinks on arrival accompanied by some tasty food. You're welcome to use this time to chinwag with other attendees or sit in the corner on your phone, whichever you'd prefer.
7pm | Talk starts
Can't get there for 6pm? No problem - the talk will begin at 7pm and there'll be plenty of food and drink available for you when you arrive.
8pm | Home time!
About The Speaker
Josh is the Inbound Manager at digital marketing agency, Noisy Little Monkey. When not regurgitating niche Star Wars facts, Josh is busy helping Noisy Little Monkey's clients generate more leads, more sales, and more money. He has 14 HubSpot certifications (but doesn't like to brag) and is the go-to guy for advising on HubSpot best practice and inbound marketing strategy.